by Glen Manners
On Tuesday 24th November 2020, I hosted four expert panelists to share their experiences of moving to exclusively digital membership through the pandemic:
• Sheetal Girdhari, Head of Marketing & Membership, Institute of Hospitality
• Abby Wright-Parkes, Director of Membership & Marketing, FSRH
• Jennifer Sowerby, Data and Digital Lead, ACEVO
• Sarah Clark, Head of Membership, CharityComms
We talked about a wide range of topics, including digital steps to improve member experience and learnings from the lockdowns.
In this clip, Glen talks to the panelists about how to go digital on a shoestring budget:
Top tips include:
Taking advantage of free or low-cost, cloud-based solutions
Upskilling your team by encouraging those keen to learn to take advantage of the free training available.
Collaborating and co-producing with other organisations to learn from them.
Ensuring that when you are recruiting, you are recruiting with digital skills in mind.
If you would like to find out more about the webinar or have a conversation about the current trends in membership, please contact Glen Manners at firstname.lastname@example.org