by Glen Manners
On Tuesday 24th November 2020, I hosted four expert panelists to share their experiences of moving to exclusively digital membership through the pandemic:
• Sheetal Girdhari, Head of Marketing & Membership, Institute of Hospitality
• Abby Wright-Parkes, Director of Membership & Marketing, FSRH
• Jennifer Sowerby, Data and Digital Lead, ACEVO
• Sarah Clark, Head of Membership, CharityComms
We talked about a wide range of topics, including digital steps to improve member experience and learnings from the lockdowns.
In this clip, Glen talks to the panelists about how to go digital on a shoestring budget:
Top tips include:
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Taking advantage of free or low-cost, cloud-based solutions
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Upskilling your team by encouraging those keen to learn to take advantage of the free training available.
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Collaborating and co-producing with other organisations to learn from them.
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Ensuring that when you are recruiting, you are recruiting with digital skills in mind.
If you would like to find out more about the webinar or have a conversation about the current trends in membership, please contact Glen Manners at glen@charitypeople.co.uk
