Hugo McCullagh is a Communications Officer at Just a Drop.
Just a Drop is an international water charity who work all around the world to deliver safe water, sanitation, and hygiene projects to people and communities. They work in Nicaragua, Kenya, Uganda, Zambia, India, and Cambodia to support communities with the tools to lift themselves out of poverty.
They recently won the ‘Digital Fundraising Campaign of the Year’ award at the 2024 Charity Times Awards, for the Walk to the Well 2023 campaign which they delivered with creative agency VCCP.
“This was a fascinating and explorative conversation about the method, nature, and purpose of storytelling in charity communications and fundraising campaigns today.”
