How to Write a Charity Job Description That Attracts the Right Candidates

Writing a job description might seem like a tick-box exercise—but in the charity sector, it’s your first chance to connect with someone who truly believes in your mission.

Here’s how to make it count:

🎯 Start with the “Why”

Don’t bury your purpose. Open with a short paragraph about your organisation’s mission and the impact this role will have. Candidates in the non-profit world are driven by meaning—so lead with it.

🧩 Be Clear About the Role

Avoid jargon and internal language. Use clear, accessible terms to describe:

• Key responsibilities
• Who the role reports to
• What success looks like in the first 6–12 months

💡 Highlight Flexibility and Culture

Flexible working, wellbeing support, inclusive culture—these are huge draws. If you offer them, say so clearly.

📈 Be Transparent About Salary

It’s not just best practice—it’s ethical. Transparency builds trust and helps level the playing field.

✅ Keep It Human

Write like a person, not a policy manual. A warm, conversational tone helps candidates picture themselves in the role—and in your team.