• Senior Legacy and In Memory Manager
  • Full Time
  • London
  • £46000 - £52000 per annum USD / Year
  • Salary: £46000 - £52000 per annum
  • Consultant: Seema Choudhury
  • Contact Number: 020 7939 7439
  • Expiry Date: 2024-07-25

Charity People is thrilled to be working with Cystic Fibrosis in the recruitment for a Senior Legacy and In Memory Manager. A great role with an amazing charity working with an ambitious and passionate fundraising team.

Job Title: Senior Legacy and In Memory Manager
Location: Home based or London office based
Contract: Permanent and full time – 35 hours week
Salary: The salary is £46,000 to £52,000 depending on experience, in addition to either £3,000 London Weighting (if office based) or £450 Home Allowance (if home based) per year.

About the organisation

Cystic fibrosis is a life-limiting, genetic condition without a cure. It dominates thousands of lives every day. You never get a day off when you have CF

The Cystic Fibrosis Trust is fighting for a life unlimited for everyone affected by cystic fibrosis. The mission is to create a world where being born with CF no longer carries a death sentence, when everyone living with the condition will be able to look forward to a long, healthy life.

The Role

The main role will be to lead on the development of medium-term (3 – 5 years) Legacy and In Memory strategies, maximising income from all income streams and channels through effective use of marketing techniques and supporter cultivation.

It will also be to manage the programme which delivers £1.8 – £3.5 million income / year, including legacy case management and contentious wills, marketing activity and product developments to drive long-term growth.

Finally, to influence internal culture and ensure Legacy and In Memory messaging is included in all relevant communications. To provide excellent stewardship relationships with supporters, maximising retention, income and supporter satisfaction


Legacy Marketing Strategy and Stewardship

* To develop a legacy marketing strategy to help ensure that legacy influencing is an integral part of the Trusts marketing and promotion.
* Identify distinctive legacy audiences and segments amongst Trust supporters, and their underlying characteristics and motivations in order to tailor marketing strategies for each.
* Develop a legacy vision and powerful cases for support tailored to identified target audiences.
* Work with appropriate creative resource to develop effective marketing concepts and approaches.
* Undertake research where appropriate to inform strategy development.
* Devise and implement a stewardship programme for legacy prospects, enquirers, pledgers and families connected with existing bequests, ensuring integration with other fundraising and communications activities
* Develop a programme of engagement to ensure legacy prospects, enquirers, pledgers and bequest relatives are kept informed about the Trust’s work.
* Undertake research into existing legacy pledgers and enquirers, their relationship with the Trust and reasons for leaving a legacy.
* Use this research to identify new legacy prospects.
* Review and develop correspondence that is being sent to legacy enquirers and pledgers.

Forecasting and Reporting

* To advise and make recommendations to the Head of Individual Giving and Legacy on reforecasting income and setting annual budgets including legacy accruals.
* Reconcile legacy and in memory income and expenditure with monthly reports received from
* finance department.
* Work with the Finance team to prepare information for the Auditors

Legacy marketing campaign delivery and culture

* Develop, implement, and manage annual legacy marketing programme plans to help deliver the legacy marketing strategy.
* Lead on developing a legacy promotion culture internally by providing training and support to enable CF Trust staff and branches to feel confident about promoting legacies.

In Memory

* Develop a medium-term (3yrs) strategy for building and growing the In Memory programme, ensuring ongoing support of In Memory donors and achieving agreed targets.
* Lead on working with other fundraising teams where the In Memory supporter audience and activity overlaps to ensure clear lines of responsibility, effective collaboration and co-authored supporter journeys that promote excellent supporter experience and long-term supporter retention.
* Develop KPIs and measures for comprehensive reporting – both in terms of campaign outcomes, longer-term supporter retention/attrition, as well as reporting which tracks the complete picture and trends within In Memory income, supporters and activity for the whole of fundraising.

About You

This is a great opportunity for an able and enthusiastic person to make their mark in a busy and successful department.

* Substantial experience of Legacy and In Memory fundraising at a managerial level.
* Demonstrable extensive experience of legacy marketing.
* Experience of developing effective strategies and marketing plans to cultivate, retain and develop supporter engagement.
* Proven track record of achieving targets and managing budgets
* Experience of working closely with Legacy Administrators to maximise income received from gifts in wills.
* Experience of in-memory and tribute funds.
* Experience of working with data to produce and implement insights in marketing activity.
* Able to approach donors for financial support through legacies, both individually and as part of a team.

To kickstart the application process, please contact Seema Choudhury at seema@charitypeople.co.uk today with your CV or profile.

We are committed to providing equal opportunities and welcome candidates from diverse backgrounds. If you require any assistance or adjustments during the application process, please don’t hesitate to reach out.

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