In July 2025, Charity People was engaged by Animals Asia, a global animal welfare charity, to recruit a Global Head of Supporter Care on a 12-month maternity cover contract. The role was critical in leading supporter care and gift processing across five international fundraising markets. Due to the nature of the cover, the turnaround was urgent, with interviews scheduled to begin within 10 days of the advert going live.

About Animals Asia

Founded in 1998, Animals Asia is a pioneering organisation working to end cruelty and restore respect for animals across Asia. Their landmark mission to end bear bile farming by 2026 is supported by three sanctuaries and a passionate global donor base. Known for their inclusive culture and ambitious goals, they needed a candidate who could seamlessly integrate into a high-performing, remote-first team.

The Role

The Global Head of Supporter Care would:

• Lead a team delivering exceptional supporter care and gift processing
• Collaborate across departments to enhance donor journeys
• Drive innovation and continuous improvement in supporter operations
• Shape a global programme to deepen donor relationships

Search Strategy

To meet the tight timeline and high expectations, we deployed a multi-channel search strategy:

• Headhunting & Key Connections: Leveraged our network of senior fundraising and supporter care professionals
• LinkedIn Recruiter: Targeted outreach to candidates with relevant leadership experience in supporter engagement
• Charity People Database: Sourced candidates with proven track records in similar roles
• Advert Response Management: Promoted the role with a compelling job advert and managed applications efficiently

Results & Impact

• 40 candidates responded to the search
• 14 screening calls were conducted via Teams
• A longlist of 13 strong candidates was submitted
• 4 candidates progressed to first-stage interviews
• 3 candidates were invited to second-stage interviews
• 1 candidate was offered the role

Throughout the process, we maintained transparent and consistent communication, ensuring both client and candidates felt supported and informed. Our deep understanding of the brief and sector allowed us to act with expertise and care, delivering high-quality results under pressure.

 The successful candidate brought strategic insight, operational excellence, and a passion for animal welfare and started the role in September 2025.

We were delighted to work with Animals Asia and support their recruitment for this crucial role, working with Audrey Hii, Global Supporter Experience Director, Animals Asia.